Dive into the performance of your interactive videos with our powerful analytics tools, available right within your Stornaway.io account. Designed to help you understand how your content is engaging viewers, our Analytics page offers insightful, actionable data to optimise and drive results.

Easily visualise your audience’s engagement with an intuitive graph that displays total plays within the last 28 days at a glance. You can also see a breakdown of plays per day.

This clear and accessible overview allows you to quickly identify patterns and trends in viewer activity over time, helping you understand how your videos are performing as a whole.

Whether you’re monitoring a surge in engagement after a campaign launch or spotting periods of slower activity, this feature provides the insights you need to track your content’s impact and make data-driven decisions to enhance your strategy.

Our ‘Variant’ table gives you a clear view of how each island in your project is performing—tracking views and total minutes watched since your project has been published.

With this, you’ll have a clear understanding of what resonates with your audience. See which videos capture attention and which might need refinement, identifying key points of engagement or moments where viewers drop off.

This granular data empowers you to fine-tune your interactive experience, and keep your audience captivated from start to finish. By knowing exactly where it shines or stalls, you’ll make smarter creative decisions that drive stronger results.

Easily download a CSV of key data metrics to gain a full overview of viewer activity and engagement.

See all time analytics, or filter the data by your chosen date range to explore granular insights – whether you’re interested in total play counts over the past month, viewing trends, or patterns that have emerged over time.

With just a few clicks, you can access detailed insights that allow you to see the bigger picture or focus on specific aspects of your audience’s behaviour.

This flexibility ensures you have the data you need to spot opportunities, measure success, and make informed decisions for improvement.

Rest assured, all the data we provide is fully anonymised and entirely free from Personally Identifiable Information (PII), ensuring your audience’s privacy is our top priority. Stornaway’s player operates without requiring individual logins, so no personal details are ever collected or stored.

This means you can confidently access valuable insights about viewer behaviour and engagement patterns without compromising their confidentiality. By prioritising privacy at every step, we empower you to make informed, data-driven decisions while maintaining the trust and security of your audience.

Interactive video analytics are the key to unlocking your content’s potential. By examining user behaviour, you can identify exactly where your audience is most engaged and where they might drop off. These insights allow you to pinpoint opportunities for improvement, ensuring your interactive videos captivate viewers from start to finish.

Subscribe now to take advantage of these powerful tools and transform the way you understand and optimise your content. With Stornaway.io Analytics, data-driven storytelling is at your fingertips.

Take control of your interactive video data with the Stornaway.io Player API. Designed to be flexible and privacy compliant, the API gives you the power to dynamically listen to everything happening inside the player—whether it’s videos watched, choices made, scores achieved, or variables updated. By connecting this data to your own systems, you can build a tailored analytics experience that works seamlessly with your existing tools and workflows.

All data is handled on your side, allowing you to associate project events with users or logins in your system. The API enables you to send any meaningful metrics—such as engagement trends or decision patterns—directly to your preferred analytics platform, database, or CRM. This means you have complete control over how and where you store your data, ensuring it aligns perfectly with your organisation’s goals.

With the Stornaway Player API, the possibilities are endless. Whether you want to track user progress, measure success, or understand viewer behaviour at a deeper level, the flexibility of the API puts you in the driver’s seat. Best of all, it’s built with privacy in mind, so you can leverage powerful insights while keeping user data secure and compliant.

You can read more on our Data Storytelling page.